Chapter 12: Marketing Channels.

Billabong’s products are sold throughout the world by its directly controlled operations in Australia, New Zealand, North America, Europe and Japan and through licensed operations and distributors in other regions. Products are distributed through Importers, Agents, Wholesalers, buyers and resellers. Furthermore, the products are found in specialized board sports retailers, company's own branded retail outlets, wholesalers, and in retail intermediaries. For instance, Macy’s provide billabongs products, and also has other surf brands like Roxy and Hurley, with the purpose of help customers find their needs in the same place without taking them too much time of their lives to shop from store to store.