Thursday, September 3, 2009

09/03/09
Billabong brand surf and extreme sports was funded by Gordon and Rena Merchant in 1973.It started at the kitchen table in the Merchant’s apartment in Australia, they also created the original logo that is still used today. The husband and wife began to sell board shorts to surfing shops for a $4.50 per pairs, selling a $5.000 in merchandise the first year in business. Their first facture was a 1,000 square-foot space in 1975. By 1977 sales reached a $100.000 allowing the company to re located to a bigger factory. After 1984 Billabong began to sponsor the Word Final Surfing contest, the event provided international exposure just as the company started to expand into international markers, starting in New Zeeland, Japan, and USA. Today Billabong sells its products all over the world in over 100 countries including Australia, London, and South Africa; the company also sponsors surfers, skaters and pro surfing tournaments around the world.

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