Saturday, September 26, 2009

Chapter 4: Anatomy of a Multinational Company.- Billabong

- Billabong has 300 stores around the world tourists and locals. in more than 100 countries, with its major regions being North America, Australasia and Europe. These regions include Australia, New Zealand, Japan, Indonesia, Singapore, Hong Kong, the United States, Canada, Brazil, Peru, Chile, Spain, France, the United Kingdom, Italy, Germany, Austria, Belgium and Holland. Outside of the key regions, Billabong also has extensive business in areas including South Africa.

- The company has approximately 1750 full time staff worldwide.

- Group sales revenue of $1.67 billion represented a 23.9% increase on the prior year.- The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.

-Billabong logo means a stagnant pool of water in the bed of a stream that flows intermittently.

- Costumes Experience at billabong highly interactive, engaging, and relax.

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