Chapter 9: Product Warranties

Here is an example of a Billabong express warranty. Moreover, pressing the button "Features" people will see another picture saying "The Foil suit is a perfect combination a quality, fit, and performance. 50% of the foil suits consist of the latest Ailite Superflex neoprene, positioned in areas designed to maximize performance. The upper torso, shoulders, under areas, lower back, crotch, and knee area make for unrestricted flexibility. The Foil is a durable all-round suit at an unbeatable price".
http://www.billabongwetsuits.com/07site/

Chapter 9: Billabongs Products.

Billabong is also caracterized as a shopping product seller. It sells t-shirts, shorts, pants, jeans, wet suits, jumpers, bags, swimwear, and accessories to roughly 3,000 specialty surfing and boarding shops worldwide. It products have different styles, colors, sizes, and features. More than 2,200 product lines are sold by Billabong in Australia; more than 1,300 lines are in North America; and more than 1,200 lines are in Europe. Billabong products are sold in more than 60 countries. While licensed distributors handle the sale of Bill-abong products in some countries, Billabong has gained more control over its international distribution by increasing its number of wholly owned subsidiaries.

Chapter 8: Marketing Research Report

Our Billabong International Ltd. Company Profile is the essential source for top-level company data and information. The report examines the companies key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

--> This report covers the following:
*Provides all the crucial company information required for business and competitor intelligence needs.
*Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams.
*Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

--> Purchasing this report will enable you to:
*Support sales activities by understanding your customers’ businesses better.
*Qualify prospective partners and suppliers.
*Keep fully up to date on your competitors’ business structure, strategy and prospects.
*Obtain the most up to date company information available.

Chapter 7: Positioning Bases

- Price and Quality: High quality for a reasonable price at Billabong

- Use or Application: Shows that Billabong swimsuits are comfortable for people that enjoy been on the beach.

- Product User: Surf champions wear Billabong products, like Tori Praver in this picture.

- Competitor: Tori Praver use Billabong instead of Roxy, Hurley, or any other surf brand.

- Emotion: Demonstrate that Billabong is the better brand for people that have their hearts with the sea.

Chapter 7: Market Segmentation.

As and international brand, Billabong thinks in different things to different people. Therefore, Billabong started only selling board shorts and now sells every type of clothes and even surfboards. To quench customer’s wants and need, Billabong has to be a multiple-variable segmentation company. It is divided for people of different ages, genders, and culture. For example, Billabong offers it clothes and accessories to kids, teenagers, young adult, and some adults of any gender, male or female. Billabong also takes care of it customers’ cultures. Billabongs web site, billabong.com, is organized in to aspects. It has the side for women and the other one for men, on each side people can see different countries options that people can choose based on the one they are from or at least that is near to them. The web page is updated with pictures, languages, and correct products for the seasons on each country. On the other hand, Billabongs psychographic segmentation is just based in people’s lifestyle, the ones that enjoy, practice, or like extreme sports.

Chapter 6: Strategic Alliances

NGC (New Generation Computing) today announced that Billabong has selected NGC's e-PLM for Product Lifecycle Management and e-SPS for Global Sourcing and Visibility. NGC's software will be implemented worldwide as a strategic PLM and global sourcing solution for Billabong across all of the company's regions and brands. Billabong selected NGC after a detailed and rigorous evaluation of the industry's leading PLM vendors. "We chose NGC based on the functionality and ease of use of their solutions, as well as NGC's deep understanding of the fashion and apparel industries," said Mike Savage, General Manager of Product Development, Billabong International Limited. "Billabong is an exciting, dynamic company and one of the hottest brands in action-sports apparel," said Alan Brooks, President, NGC. "NGC is honored that we were selected by Billabong, and we look forward to a successful implementation."

Chapter 6: The Role of The Internet.

Like many companies, Billabong has commercial web sites. With these web sites, Billabong offers information and purchases facilities to their customers. The main web site is billabong.comwere people can chose the countries were they are. On it, people from all around the world can look at the items that Billabong has, see prices, and also make purchases. It's an easy way for customers to bay clothe when they don't have time to go to the stores. Customers can also look for news about the brand at billabongbiz.com. On this web site, people can find every kind of news, from new championships to financial information about the store. Furthermore, people can see the history of billabong, apply for a job, and people can ask them questions too.

Chapter 5: identify factors that affect consumers buying decisions.

Even though they have some clothes for kids, Billabong clothes and accessories are specially made for people between the ages of 15 to 22. How all we know, Billabong is a surfer brand, which has identify the factors that affect and influence their customers buying decisions. Those influences are basically famous and world champion surfers; for this reason, Billabong customers try to get dressed and look like them. Therefore, Billabong sponsor some of these surfers and world championships with the purpose of lure more surfers customers and people that want to me one. Some times Billabong also has free publicity. There are some young celebrities that like wearing billabongs clothe, probably because it goes with their style. From this side, Billabong gets more consumers that may not be surfers but they bay billabong's clothe because they want to be like their favorite celebrities.

Chapter 5: consumer decision making process.

When people recognize that they need or want new clothes or accessories, some of them may go directly to Billabong, in other cases they may evaluate the alternative and make a choice. At this point, Billabong has some competitive brands that are at the same level. Some of these brands are Roxy, Quicksilver, Volcom, O’Neill, and Hurley. Their prices and products are extremely alike; therefore, consumers' decisions are based on sales and original products that each brand have. In this case, Billabong doesn't really low their prices, their strategy is to have more publicity and make the brand more famous, for example, last winter Billabong organized a snowboard championship for none recognized snowboarders in New York City. Billabong also offers different styles, like this summer their collection was based on a hippie surfer style. They are always changing colors and styles, giving something new to their customers.