Chapter 7: Market Segmentation.

As and international brand, Billabong thinks in different things to different people. Therefore, Billabong started only selling board shorts and now sells every type of clothes and even surfboards. To quench customer’s wants and need, Billabong has to be a multiple-variable segmentation company. It is divided for people of different ages, genders, and culture. For example, Billabong offers it clothes and accessories to kids, teenagers, young adult, and some adults of any gender, male or female. Billabong also takes care of it customers’ cultures. Billabongs web site, billabong.com, is organized in to aspects. It has the side for women and the other one for men, on each side people can see different countries options that people can choose based on the one they are from or at least that is near to them. The web page is updated with pictures, languages, and correct products for the seasons on each country. On the other hand, Billabongs psychographic segmentation is just based in people’s lifestyle, the ones that enjoy, practice, or like extreme sports.