Monday, October 26, 2009
Chapter 9: Billabongs Products.
Billabong is also caracterized as a shopping product seller. It sells t-shirts, shorts, pants, jeans, wet suits, jumpers, bags, swimwear, and accessories to roughly 3,000 specialty surfing and boarding shops worldwide. It products have different styles, colors, sizes, and features. More than 2,200 product lines are sold by Billabong in Australia; more than 1,300 lines are in North America; and more than 1,200 lines are in Europe. Billabong products are sold in more than 60 countries. While licensed distributors handle the sale of Bill-abong products in some countries, Billabong has gained more control over its international distribution by increasing its number of wholly owned subsidiaries.
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