Chapter 5: identify factors that affect consumers buying decisions.

Even though they have some clothes for kids, Billabong clothes and accessories are specially made for people between the ages of 15 to 22. How all we know, Billabong is a surfer brand, which has identify the factors that affect and influence their customers buying decisions. Those influences are basically famous and world champion surfers; for this reason, Billabong customers try to get dressed and look like them. Therefore, Billabong sponsor some of these surfers and world championships with the purpose of lure more surfers customers and people that want to me one. Some times Billabong also has free publicity. There are some young celebrities that like wearing billabongs clothe, probably because it goes with their style. From this side, Billabong gets more consumers that may not be surfers but they bay billabong's clothe because they want to be like their favorite celebrities.