Sunday, October 18, 2009

Chapter 7: Positioning Bases


- Price and Quality: High quality for a reasonable price at Billabong

- Use or Application: Shows that Billabong swimsuits are comfortable for people that enjoy been on the beach.

- Product User: Surf champions wear Billabong products, like Tori Praver in this picture.

- Competitor: Tori Praver use Billabong instead of Roxy, Hurley, or any other surf brand.

- Emotion: Demonstrate that Billabong is the better brand for people that have their hearts with the sea.

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