Sunday, October 18, 2009
Chapter 7: Positioning Bases
- Price and Quality: High quality for a reasonable price at Billabong
- Use or Application: Shows that Billabong swimsuits are comfortable for people that enjoy been on the beach.
- Product User: Surf champions wear Billabong products, like Tori Praver in this picture.
- Competitor: Tori Praver use Billabong instead of Roxy, Hurley, or any other surf brand.
- Emotion: Demonstrate that Billabong is the better brand for people that have their hearts with the sea.
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