Chapter 15: Advertising

Billabong uses an institutional advertising strategy. As a clothing brand, billabong commonly doesn't advertise just one of its products. Their advertisements are made to build up and make more popular the image of the company. As we can see in this add, billabong is not advertising a specific product, it is just promoting the name ''Billabong''. This advertisement shows three ''friends'' in a sunny day, enjoying, laughing, and having fun in their way to the beach. We can also infer that they are feeling sure, beautiful, and comfortable wearing billabong clothe. These kinds of ads are published in teens and sport magazines, wed sides, channels, and in many kinds of outdoor media. Billabong advertisements are also always implying their slogan ''feel beautiful and enjoy...Love Billabong'' in their pictures and images.