Chapter 16: Sales Promotions

Billabong is not a company that uses sales promotion as often as a strategic plan. For instance, they put on sale few products that weren't sold in the season they belong to. For example, in Soho New York, the store has a small wall with products on sale. There they are using a premium sale promotion, offering mans flip-flops on regular price and the second pair 50% off. They are also selling few board shorts on rebate with a 20% off. As we can see, these promotions aren't made to attract or enhance lower price searchers consumers. In fact, is not common to find Billabong's products in a Billabong store on sale.