Chapter 10: New Products.

Billabong employs separate design teams in Australia, North America, and Europe to create new products that will appeal to individual market places. The design team is in charge of selecting every single detail of the new products. Their final touches are to position the product as high quality and fashionable items. Also, they have to be sure that these are original and have the ''wave'' logo widely recognizable. Moreover, the design team considers ideas from other sources. For instance, Billabongs model Tori Praver worked together with the design team to create this Tori Praver design for Humanity bikini.