One of the ways billabong maintains a high public relation is getting public publicity by sponsoring or organizing championships. Some of their own championships are International Flow Championship, ASP World Junior Championship, OCCY's Grom Comp, and Billabong Pipeline Masters. Another way Billabong gets public publicity is by sponsoring pro surfers, skaters, and snowboarders from all around the world. These sportiest have a contract with the bran getting billabongs products for free with the condition of wearing and using them all the time. This sportiest are chosen by their professionalism and popularity; for example, Hawaiian surfer Granger Larsen, Brazilian surfer Maya Gabeira, skater Bucky Lasek from Maryland, skater Lacey Baker from California, snowboarders Clint Allan and Jamie Anderson, and body boarder Matt Lackey. Also, all of them are part of billabongs different teams based on the sport they play.
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