Chapter 16: Personal Selling‏

People that shops at Billabong are really satisfied with the treatment that they receive at the stores. Therefore, to quench customers’ needs and questions, Billabong is really careful at the moment of picking up their employees. Normally, Billabongs salespeople are surfers, skaters, and snow boarders, with the goal of have employees feeling comfortable with the store products and environment to transmit that feeling to customers. Also, they hire extreme sorties for the knowledge they already have. For instance, a surfer employee knows a lot of things about surfers’ wants and needs; therefore, he/she could easily help a customer, being natural and relax wipe working. Billabong employees are always fresh and young people, friendly and open to customers, giving them the confidence to ask for anything they need.